How to Write a Website Case Study for Business

by | Jan 28, 2023 | Uncategorised, Case Studies, Web Design | 1 comment

A case study is a detailed account of a specific project or campaign that describes the background, goals, strategies, and results. Here’s a simple case study format for a website agency:

  1. Introduction:
  • Provide a brief overview of the project and the client.
  • State the main problem or challenge that the client was facing.
  1. Background:
  • Provide more detail about the client’s business and their industry.
  • Describe the current state of the client’s website and any issues they were experiencing.
  1. Goals:
  • Clearly state the goals and objectives of the project.
  • Explain how the client wanted to improve their website and what they wanted to achieve with the new design.
  1. Strategies:
  • Describe the strategies and tactics that your agency used to meet the client’s goals.
  • Explain how the website was designed and developed, and what technologies were used.
  1. Results:
  • Provide data and statistics that show how the website performed after it was launched.
  • Include metrics such as traffic, bounce rate, conversion rate, and revenue generated.
  • Share any feedback or testimonials from the client about the new website.
  1. Conclusion:
  • Summarize the results of the project and explain how the new website helped the client achieve their goals.
  • Include any lessons learned or takeaways from the project.
  1. Call to action:
  • Include a call-to-action, encouraging the reader to contact your agency for a consultation or to see more examples of your work.

It’s important to note that case studies should be visually appealing, easy to read, and also to the point. They should also be optimized with keywords and meta tags.

Here’s an example of a case study for a website agency:

Title: Redesigning a website


Sports Deal is a manufacturing company that specialises in sports equipment. They approached our agency with the goal of reviving their outdated website and increasing their online presence. The current website was not mobile-friendly, had poor navigation, and was not optimized for search engines.


Sports Deal. had been in business for over 10 years and had a strong reputation in the industry. However, their website did not reflect their reputation and was not generating any leads or sales. They were also facing a lot of competition from newer companies that had modern and mobile-friendly websites.


The main goal of the project was to create a new website that was mobile-friendly, easy to navigate, and optimized for search engines. Additionally, the new website should be able to generate leads and increase sales for the company.


Our agency developed a strategy that focused on creating a modern and responsive design that would work well on all devices. We also streamlined the navigation to make it easy for users to find the information they needed. We used the latest web technologies and best practices to create a website that was optimized for search engines.


After the new website was launched, Sports Deal saw a significant increase in traffic and a decrease in bounce rate. The number of leads generated from the website also increased by 45%. Additionally, sales increased by 15% in the first quarter after the launch of the new website.


The new website helped Sports Deal increase its online presence and generate more leads and sales. The modern design and improved navigation made it easy for users to find the information they needed and made the website more attractive to potential customers.

Call to action:

If you’re looking to revamp your outdated website, contact us today to schedule a consultation. Let our team of experts help you increase

"Meet Satbir Kaur, a talented and experienced IT Portfolio Manager who brings a unique blend of technical expertise and business acumen to the table. With a proven track record of managing both finance and HR departments, Satbir has earned a reputation for being a strategic thinker and problem-solver. She understands the importance of aligning IT initiatives with the overall business strategy and goals, and has a knack for balancing the needs of both the technical and business teams. In this article, we'll take a closer look at Satbir's experience and achievements, and learn more about what makes her such a valuable asset to any organization."

Satbir Kaur

1 Comment

  1. Sophia

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