Many marketing technologies can help you gain information, optimise marketing activities, and increase business revenue. However, when you’re starting out, you’d rather invest in product and promotion than pricey technology. That’s the finest method to expand your business. You need effective free marketing tools for your daily operations.
This article will demonstrate free Google business tools. The best thing about using Google Tools is that you can see how Google sees your website or app and get direct information from Google about where to rank and get traffic.
Let’s examine each one to leverage Google’s free tools for business.
Google Analytics gives small businesses free tools for analysing their websites and apps.
Today, every business has a website, and it is very important to look at how well your website is doing on the web. You need to look at how many people visit your website and how you can improve it to get more sales.
Here is where you really should think about using this tool. Google Analytics is a free tool that lets you see how many people visit your site, find the most reliable sources of traffic, and get a detailed look at everything that happens on your site.
Google Analytics is a real blessing for marketers and business owners because you don’t have to spend money on expensive, complicated tools to track how well your website is doing. Whether you have a blog, a business website, or an online store, this tool is a great fit for gathering information about the people who visit your site.
The main reasons why marketers love Google Analytics are:
- It doesn’t cost anything and can be used with other tools.
- You can make reports with the KPIs that are most important to your business.
- Segment your target audience using various parameters.
- Get all the information about your website right away.
- You can keep track of how important goals on your site are doing.
In short, this enterprise-level web analytics solution lets you keep track of what your site’s visitors do. This tool also helps you run your Google Ads campaigns and make decisions about your marketing strategy that are based on facts. Users whose websites get less than 5 million page views per month can use Google Analytics for free.
Leverage Google Trends: Find trending terms or topics
Google Trends is the best tool for you to use if you want to rank your content based on the most popular trends in your industry.
What can’t be done with the help of this tool? You can do a free keyword search, which will show you how well a certain keyword has done over time and also suggest the most relevant queries based on your search.
With this tool, you can see how well certain keywords are performing in the countries you want to reach. You just need to type in your target keyword and choose your target country. Then you’ll see a graph that shows how often people have searched for your keyword over time.
You can also compare two keywords to find out more about them. So, if you want to do a lot of research on the market for your products or services, you need Google Trends.
Google Groups – Free Tool
Google Groups are still going strong, even though there are more and more social networking sites. Google Groups is a service that makes it easy for anyone to start a group and join the conversation.
You can set up a private group for your business that anyone in your organisation, including clients and employees, can join. Here, you can set up regular meetings and brainstorming sessions about different projects from the past and the future. You can also use Google Groups for free.
Here are a few things you can do with Google Groups:
- Use a single email address to send an email to everyone in a group.
- Meet people who share your interests, hobbies, or background.
- Learn about a subject and take part in discussions.
- You can make a Q&A forum about anything, like baking, health, or a job task.
- Set up meetings, events, and conferences.
- Set up a shared inbox and give members topics to track.
Want to be kept up-to-date on what’s popular in your industry? Then you shouldn’t miss out on this great tool. Google Alerts sends you emails about the things you’ve signed up for, so you can stay on top of things and know what’s going on around you.
I would say that this tool is magic for content marketers because you can get all the information you need with just a few clicks and make smart decisions about how your content does on the web.
This is how to set up Google Alerts, as shown in the picture below. I’ve set up an alert for the following topics, so whenever there’s a new piece of information about them, I’ll get an email or an update in my RSS feed. You can also choose when the emails will arrive in your inbox, or you can get all of the alerts in one email.
Google Ads is the most effective PPC marketing platform.
Google Ads is the most popular and widely used pay-per-click (PPC) advertising platform for businesses of all sizes. It lets you make different kinds of ads, like search ads, display ads, shopping ads, and more, so you can reach your audience with different kinds of marketing campaigns.
Google and other websites will show your ads. One of the problems is that the bidding price of the best keywords goes up over time, which can lead to a low conversion rate if the campaign isn’t properly analysed and optimised.
The best thing about using Google Ads is that it gives you a lot of data that you can use to make your campaigns work better. So, if your target audience is online (which is pretty obvious!) and you want to advertise your business online, Google Ads is a must-use advertising platform.
Here are some Google Ads guides that will help you run successful campaigns:
A Guide for B2B Pay-Per-Click Campaigns
How to get business-to-business leads from Google Ads
Google Search Console is a tool for keeping track of and analysing websites.
Google Search Console is the biggest of the big, and it helps your whole site rank higher in search results. This tool lets you crawl and index your website pages. It also lets you keep track of your website’s position, number of impressions, and click-through rates.
To use Search Console, you must have a valid Google or Gmail account.
What do you get out of the Google Search Console? Here are a few good things about using GSC:
It helps you quickly figure out what’s wrong with your website and fix it.
Google will give you information about how many people visit your website.
You can get a message when Google does something to your website, like indexing or fixing something else.
You can also see how your site is linked to other sites and to other pages on your site.
SEO experts and marketers use Google Search Console all the time to look at how their content is doing and come up with new ideas for content. Site administrators also use GSC to fix server errors, problems with how the site loads, and so on.
Free Business Listing from Google My Business
Google My Business is a listing for a business that the owner of the business makes on Google. It helps a business show up in searches on Google Maps and in Google’s local 3-pack. It is a free tool that is easy to use.
To get on the top three listings, also called Google’s local 3-pack, you need to use the most relevant and powerful keyword. This way, when people search for your brand or the services you offer, Google will automatically show your company name along with other relevant information, like your website address.
It can not only help your online business grow, but it can also bring people into your stores. And with huge updates made to this tool recently, businesses must figure out how to strategically use them to improve rankings and bring in more customers.
Google Keyword Planner is a free tool for finding keywords.
If you want to use Google Ads for marketing and getting people to visit your site, you need to find keywords that are relevant to your customers. Google’s keyword planner helps you come up with the perfect set of keywords that you can use for content marketing and PPC campaigns.
Some of the top benefits of using Google Keyword Planner are that you can:
- Use words, phrases, websites, and groups to find new keywords.
- Discover search volume trends and historical data for different keywords.
- Find out how well keywords will do based on your budget and the average bid price.
- Check how much competition there is for each keyword in the paid search results.
However, there are a few limitations in the Google Keyword Planner for which you need paid tools. For instance, the data is most useful for Google Ads campaigns. You can’t just use what this tool tells you to plan your organic content strategy.
Google Data Studio A Free Data Visualization Tool
With the need for data always growing, Google Data Studio gives the most unique and useful reporting insights for every piece of information being tracked. It is a free business intelligence tool provided by Google.
It has a simple interface that makes it easy to look through the data and find insights. It also acts as an extended version of Google Analytics, where you can view your real-time data presented as charts, geo-mapped locations, pivot tables, etc., in the dashboard.
You can easily create and customise your reports and share them with your clients. It offers seamless integration with all of Google’s tools, and it is hosted in the cloud so that you do need not to spend time managing its installation process.
Businesses can use these profound data-driven statistical results to effectively collaborate with their team members and implement calculated decisions to boost their ROI efforts.
Google Tag Manager: A Free Website Tag Management Tool
Google Tag Manager allows you to manage all your tags in one place. GTM, or Google Tag Manager, is completely free.
One of the common uses of GTM is that you can manage Google Analytics events and triggers from one dashboard without using any codes. Not only can you use GTM to install Google Analytics, but you can also use it to install various tracking codes on your site without affecting your website’s code.
Some of the essential tags that you should install on your site using Google Tag Manager are as follows:
- Google Analytics
- Website Tag for Facebook Pixel
- LinkedIn Tag
- Google Ads Remarketing
Google Optimize: A Free Website A/B Testing and Optimization Tool
If you are an active marketer interested in experimenting with various versions of your website content, this is the ideal tool. Google Optimize offers you three types of testing: A/B testing, multivariate testing, and redirect testing.
You can magnify your website conversion rates using this splendid tool. It uses an editor to create and experiment with different versions of your website pages and a reporting suite that delivers the results of your experiments.
As marketers are highly engaged in improvising their websites for effective Google Search, this acts as the “must-use” tool to make the most out of your time while amplifying your return on investment.
In the case of the free Google Marketing Tools, you will need to collect data from different tools, compile it in one place, and analyse it to derive useful insights. It’s a lot of work, but hey—these are all free tools.