Grow your business with Google Ads

by | Apr 1, 2022 | Marketing & Business Solutions | 0 comments

People use Google to find things to do, places to visit, and things to buy. Your ad could show up on Google right when someone is searching for products or services similar to yours.
A well-timed ad can transform individuals into valuable customers, whether they’re on desktop or mobile.

Difference between ads and “organic” search results

Assume you’re using Google Ads, Google’s internet advertising network, to promote your products or services. When someone searches for terms related to your business on Google, your ad may appear with an ad label at the top or bottom of the Google search results page. Your ad’s placement is primarily based on how relevant and useful it is to what the person searched for, your bid, and a few other factors.

The other section of the page shows “organic” search results. These are unpaid links to websites with content related directly to what the person searched for. The more relevant the site is to the search term, the higher the link will appear in the list. Your related website could appear here, but your ad won’t.

Can advertising online help improve where your websites appears in organic search results?

Nope. Running online adverts has no bearing on the position of your website in organic search results. Organic search results are based on how relevant a website is to what someone is looking for when they search for it. The more relevant the site is to the person’s search term, as well as other things, the higher the link can be in the list of links. This is called “ranking.”

What is the recommended minimum budget?

Google Ads doesn’t require a minimum budget. With Google Ads, you can decide how much money you’re willing to spend and set your budget accordingly. This means that small businesses can advertise online even if they don’t have a lot of money for advertising.

However, we recommend that new advertisers start with a minimum budget of $30 to $50 per day so that your ads have more chances to show to people who might be interested in your business.

Can you target my ads to the type of customers I want, and filter out those you don’t?

With Google Ads, you can use different targeting methods to reach people who are looking for your products or services right when they need them. This can help you make sure your advertising money is going to people who are most likely to buy from you, if you configure you campaigns correctly. 

Tips to improve the ad

  • Check and analyse google quality score
  • Know what works – track your ad’s effectiveness
  • A/B Split Testing
  • Configure site links, call and promotion extensions
  • Utilise Smart bidding strategies
  • Use Audience Remarketing
  • Use google free tools to your advantage – Trends, keyword planner, analytics
  • Track your conversions

Google Quality Score

Quality Score is a diagnostic tool meant to give you a sense of how well your compares to other advertisers.

This score is measured on a scale from 1 to 10 and is available at the keyword level. A higher Quality Score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers. You can use the Quality Score diagnostic tool to identify where it might be beneficial to improve your ads, landing pages or keyword selection.

Know what works

Make sure your account is performing well if you want to be a success with Google Ads. In particular, you’ll want to keep an eye on both your ads and their keywords to see how things are going. This article tells you where to look for and how to read performance data in your account.

CTR “Click-through rate.” This is one of the most important ways to tell how well your ads are doing. How many people click on your ad after seeing it. As a general rule, if your ad’s CTR on the Search Network is less than 1%, it means that your ads aren’t being targeted to the right people. If your CTR is less than 1%, try these ad tips to improve your ads. Stay Proactive – if a campaign or ad is not performing, change it, come up with new relevant content.

A/B Testing (custom experiment)

For Search campaigns, you can also split your experiment by a cookie-based split or a search-based split. These experiments can help you see which campaign version performs better. You can then decide if you want people to see only your experiment or your original campaign, or show people both randomly.

Ads Extension

To make your text ads work better, Google Ads chooses which extensions to show for each search on Google. As a result, it’s a good idea to use all the extensions that will help you reach your business goals. 

Your ad gets more attention on the search results page if you add a lot of extra information to it with extensions. This means that you get more value from your ad because of this. Extensions can make it more difficult for people to get in touch with you, but they can also give them more ways to get in touch with you, like by using maps or calling.

Smart Bidding

If you want to make your campaign successful, pick a strategy that fits with your main business goal
You can use a different automated bidding method for each of your campaigns to meet their different goals.
Let’s take a look at some of the automated bidding options that you can choose from. Find the people who could help you reach your goals. Keep an eye out for them. It’s common for people to have four main types of goals, and each type of automation is meant to help you achieve one of those four business goals.

  • Increase Profit
  • Increase Sales or Leads
  • Increase Website Visitors
  • Increase or stabilize awareness

Google Free Tools

Use google free tools for your campaigns

Google Trends

Google Analytics

Keyword Planner Tool

Google Search Console

Google Merchant Center

Google Manufacturer Center

Business Profile

Tag Manager

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"Meet Manoj Sharma, a business consultant who's ready to help businesses reach new heights. With a passion for helping others, Manoj has a unique ability to see opportunities where others see obstacles, you can find him cruising on his bike, potting balls on the snooker table, or on the tennis court perfecting his backhand. And of course, he always takes time to enjoy a perfectly brewed cup of coffee. His love for life and drive to succeed make him the ideal web consultant for any business looking to take things to the next level.

Manoj Sharma


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