Website redesigns fail when businesses don’t strategise. I will tell you how to build a strategic website redesign strategy from existing analytics to minimise risk and maximise ROI.
The majority of website redesigns fail, and the majority of those failures are avoidable. Your redesign project plan will be “risk-free and comprehensive” instead of “risky and de-railed” with just a pinch of planning and a tiny bit of strategy.
Our web designers at onemco, a website solution and digital marketing service, do fantastic work, but they can’t restore damaged websites unless clients fix their broken expectations.
This post will discuss why redesigns fail in order to assist your company in developing the best possible redesign approach. It will then educate you on how to organise your data (analytics) into an actionable approach.
Why do 90% redesign projects go wrong?
To create a fail-safe plan, we must first determine why website redesigns fail. The answer is simple: individuals strive for the wrong goals.
Why? Redesign teams get enthused about an idea without checking to see if the users are also captivated.
Who can blame them, after all? It’s all too easy to get caught up in a fancy mockup and go all-in. However, 76 percent of customers simply want the website to be simple to use, so putting artwork over usability is a mistake.
Website Redesign Strategy Steps That Won’t Fail
- Investigate the Data & Check User Flow
- Make a decision about what can be kept (if anything)
- Do Your Research & Set Goals
- Build & Deliver
Investigate the data & Check User Flow
Examining data is the most effective way of identifying issues. I’ll use Google Analytics to demonstrate.
Go to Behavior > Site Content > All Pages on the report navigation bar on the left once it loads completely.
Because numbers can be soulless, put yourself in your user’s shoes for a mile. If you don’t know where to start, go to Audience > User Flow.
Remember, if you don’t jot down you ideas and conclusions, your tour will be pointless. Create a shared document with a list of all the pages your team needs to see before you start.
Use google analytics to your advantage and redesign a website that converts.
Make a decision about what can be kept (if anything)
Rather than starting from scratch. you salvage what you can from an existing website.
Keep the site if the material is decent. If the technology platform is adequate, don’t replace it simply because the developers want a new flashy toy. But, most importantly, don’t start from scratch if you can improve on an existing design.
Do Your Research & Set Goals
Discover, understand the client business, brand, products & services.
Identify the audience.
Analyse, engage stakeholders.
Plan, scope, set goals.
Build, Test & Deliver
Map The project
Wireframe with content & Features,
SEO/ SEM
UX and UI
Site Speed
Content
Responsive design
Test as you built
Make sure you are building a scalable solution
Website Examples
Key Takeaways
Website redesigns strategy fail due to a lack of planning. Plan ahead of time and set high goals for your project to ensure that it succeeds. Create a website that is simple to navigate and useful to your target audience.
Remember that conjecture isn’t the same as research. You should look at your analytics and use website tours and user interviews to put them into context. If you skip any of these procedures, you’ll end up missing your target, so plan beforehand.
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